57% of Internet Users have Watched Videos Online

Posted on July 26th, 2007 by admin

Online video sharing habits
Pew Internet released a report today by Senior Research Specialist Mary Madden breaking down some online video consumption habits. None of the figures are especially surprising really, but it’s always good for the space to get more validation that yes, there ARE viewers out there. Among the findings:

  • 57% of internet users have watched a video online. This number climbs to 74% when you consider only those individuals that have broadband both at home and at work.
  • Viewing habits were broken down by category, but I have to challenge their accuracy, given that only 6% claimed to have ever watched an “adult” video online (come on).
  • 57% of online video viewers share links to the videos they find online with others. This stuff is so viral it’s practically contagious.All of these stats so far have been of questionable relevance to all the episodic show or professional video podcast producers out there - “web video” lumps this kind of content right in there with the millions of Youtube videos out there of cute kittens. Pew does have some encouraging news in this regard, though:

    Overall, 62% of online video viewers say that their favorite videos are those that are “professionally produced,” while 19% of online video viewers express a preference for content “produced by amateurs.”

    Interesting! Turns out all those web video consumers DON’T just want to waste their day watching people sing into their webcam or hurt their groin skateboarding. They want real, professional video content, delivered via the web, and not their TV. Keep fighting the good fight, content producers. The full PDF is available at the link above for those that are interested.

    Incidentally, NewTeeVee pointed out that Pew’s figure for overall video consumption is lower than Nielsen’s 63 percent estimate and comScore’s 75 percent figure.

    • Tags: demographics, news //

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